For the second time KRÜSS entered the contest for the TOP100 award in the German comparison between companies. Already in 2003 our attempts had met with success by being included in the list. In 2005 KRÜSS wanted to try again - and in this year we were judged to be the winner in the category for “Innovative Processes and Organization”.
On June 22, 2005 a KRÜSS delegation, together with our Managing Director, Dr. Alexander Bünz, received the trophy from the hands of Prof. Dr. h.c. Lothar Späth, the patron.
|
|
|
|
|
 |
(from left to right):
Dipl.-Ing. (FH) Carsten Gerber (Tensiometer Development Manager), Dr. Alexander Bünz (Managing Director), Prof. Dr. h.c. Lothar Späth (Patron) and Dr. Udo Ohlerich (Sales and Marketing Manager) at the presentation
This time 192 companies had entered the competition. With a critical eye Prof. Dr. Nikolaus Franke, Director of the Faculty “Entrepreneurship & Innovation“ at the University of Business Studies, Vienna, evaluated the competitors who came from all branches. “Innovation climate”, “innovation marketing” and “innovation-promoting top-management” were further criteria used in the assessment and ensured that, apart from the category victory, KRÜSS GmbH was among the first 5 in the whole competition.
For KRÜSS “Innovative processes and organization” means free play for creativity, but with nothing left to chance. From the idea to the design, from prototype to production, from customer stimulation to market introduction on a broad front - all these steps are embedded in a controlling but in no sense restrictive development process.
“Innovation climate”, “innovation-promoting top-management” - at first this seems to be a little vague, but these cover a budgetary and personnel planning strategy with the emphasis placed on development. Every fifth member of the KRÜSS team works in development - an unusually high percentage that ensures that successful products are not just flukes. Moreover, KRÜSS maintains a close-knit know-how network and has good connections with many medium-sized and major companies - and, last but not least, also with well-known universities and research institutes.
“Innovation marketing” means being oriented toward solving customers' problems and, while maintaining all inventive freedom, always carrying out solution-oriented development work.
The TOP100 prize is both an award and a stimulation for KRÜSS. Above all, for us it is - in addition to feedback from our customers - a further confirmation that we are on the right path.
Please find more information about KRÜSS on the TOP100 website (German only):
- TOP100: The winners of the categories 2005
- KRÜSS GmbH: Experts for Surface Science
- TOP100 press release June 20th, 2005
- Press release as PDF document (English)
Press commentary (* German only):
